Tuesday, 10 November 2015 16:39

Dolce & Gabbana celebrate their inner Mamma

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Part of the new collection at Dolce & Gabbana, Sandton City Part of the new collection at Dolce & Gabbana, Sandton City Pictures provided by Dolce & Gabbana

The new Dolce & Gabbana "Dolce Mamma" collection is so child-friendly and adorable that it permeates every aspect, from shoes to the stores' wallpaper.

Mother love is everything in this collection and the iconic Italian Mamma is celebrated like never before. It's too cute, fun and cheerful and, most importantly of all, highly original.

In Milan, heavily pregnant models walked down the runway in the clothes, charmingly embellished with children's drawings and motifs, squiggles and hearts, red roses, naive and heartfelt expressions of love such as "Te Amo Mamma", and jolly sticklike animals.

The designers have been focusing on every female member of the family, from chic black-clad grandmas in spring to glam-glam Mamma and her gorgeous little daughters in the latest autumn campaign.

The Dolce & Gabbana store in Sandton City has been diligent in marketing their fabulous products to their new enthusiastic South African audience and over 500 people RSVP'd to a recent cocktail party at the store.

Lovers of all things Dolce arrived clad head to toe in their favourite designers and local celebrities like Sashi Naidoo and Terry Pheto elicited cries of "Bellissima!" from admiring passersby - and "Bellissimo" in the case of Ryk Neethling.

Waiters brought around homemade pies, and served them with saucy oven gloves.

One beautiful stand out dress won hearts with its child's drawings of a house, a sun and a kitty cat, the efforts of one of the D&G nieces.

Just when you thought the cuteness overload was too much, there were the shoes ... and the cellphone covers ... and the shopper bags ... and the applique'd handbags... and of course the menswear department which rivalled the pretty ladieswear. The fragrance counter was a big drawcard as shoppers tried layering.

Every day is Mother's Day in a Dolce & Gabbana store right now ...

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