Thursday, 15 December 2016 15:46

Mark Gold's new watch changes the game

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The Game Changer from Mark Gold Jewellers The Game Changer from Mark Gold Jewellers Picture supplied by Mark Gold

Q&A with top South African jeweller Mark Gold, who has brought out his new watch model, the Gamechanger

Q: Tell us about yourself?

“Just a regular guy, I suppose, with a passion for design and an inbuilt belief that things could be done better. I try and do things that will benefit others and not nesessary just me”.

Q: What was your first experience with watches?

“My Grandfather, bless his soul, was in WW2 and came across a German aircraft that had crashed in the desert. He removed one of the cockpit clock instruments and kept it. As a child, probably 1975, he gave it to me and as I did with most things, took it apart to see how it worked. Naturally I could not get it back together however it was a very memorable time and a defining moment in my discovery of mechanical instruments”.

Q: How would you like your audience to view your brand?

“Well ... I always seek innovation over traditional and prefer to be ahead of the curve. I suppose I would want people to see the brand as a small, highly innovative brand, known for brining bold and exciting product to the luxury space”.

Q: How would you describe your style and values of your brand?

“Innovative, Authentic, Bold”.

Q: What are the most important factors that your brand needs to adhere to?

“Service, positive engagements and constant reinvention and obviously resonating with the apropriate audience is key”

Q: Why watches?

“This was a long time coming ... I had retail stores before and sold my creations through those stores. At a certain moment we introduced watch brands that resonated with my jewellery creations. I stocked brands such as Cartier and Franck Muller. We did really well with them but through out this time all I was really felling was that I needed my own brand and so the first model, The GAMECHANGER, was conceptualised. My feeling was that, what the others were doing, could be done better. ”

Q: Why attach your name to the brand?

“I thought about it for a while, however, after 30 years in the luxury world, there wasn't really anything else to call it”.

Q: What type of person buys your watches?

“A person who appreciates art, design and an understanding of creativity. Perhaps someone who is slightly eccentric, a little left of mainstream and more importantly wants what others don't have ”.

Q: When did you sell the first of your new watches?

“I made 18 pieces in collaboration with a great team of Swiss watchmakers. After a two and a half year development cycle I received the first prototype pieces. I presented them to four of my clients and each of them bought one. I was so grateful and full of pride and knew at that moment where this is going”.

Q: What movement is housed in your watch?

“We use a fully Swiss made automatic movement with a GMT function and a self correcting date feature which is especially adapted for the GAMECHANGER'

Q; Why such large winders?

“It is a completely practical solution. I mean I have never understood why every brand has such small winders ... it makes no sense at all. They are fiddly and difficult to operate and our 15mm winder is so easy to use”.

Q: What does modular actually mean for the watch?

“the modular concept is a patented solution that allows for a unique construction whereby the client can actually choose which colours or materials they would prefer”

Q: What is a submersible titanium pod?

“This is the concept we created which houses the Swiss automatic movement and around which the rest of the watch is built. It offers enourmous strength and allows a diving depth of up to 3000m when installed with the helium valve”

Q: Where do you see your brand in five years?

“I would like to see the brand as well respected in the premium watch segment and stocked in 60 of the best stores in the world”.

Q: Along side which brands do you see your watch placed?

“Mark Gold and the GAMECHANGER dont have a long history in the watch world but we have a great future in the watch world. I think we belong in the same sentances as Richard Mille and MCT because we have authentic design, conceptualised from a clean sheet and starting at point zero”

Q: You have placed your brand quite high with price point. How do you warrant this?

“So what is the right price to pay for a handcrafted Swiss watch made especially for
you ? I dont really know that answer however I do know that from a business perspective we need to charge a certain amount in order for it to be feasable to the company”.

Q: Which is your favorite colour combination?

“Hahaha ... this has to be the hardest question today. I honestly love virtually every piece we make”.

Q: Who would you like to see wearing your watches?

“For me Elon Must is the real gamechanger. He is also from South Africa and is changing the game. Trevor Noah is the same in his field ...”.

What is your recipe for having accomplished so much in the luxury world? “Oh gosh ... that's flattering ... I feel as though I still have so much to offer”.

Q: How would you like to see the luxury watch industry evolve in the coming years?

“honestly, I would love to see a time when people appreciated great design. I mean there are so many examples where people are guided by marketing bs and settling for overpriced mass brands”. 

 Copy supplied by Mark Gold

 

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